Build products people love to use — and grow until you can hire your dream design team.

UX Pals exists for founders who ship fast but want users to stay, trust, and pay — without waiting for a full UX team.

What UX Pals Is

UX Pals helps founders, builders, and small teams grow through better user experience — without hiring a full UX team from day one. We turn UX into clear, practical systems you can apply while you build.

Whether you’re refining an MVP or preparing to scale, UX Pals gives you the mindset and foundations that make products easier to understand, trust, and buy.

Keywords: UX, product design, usability, accessibility, user experience for founders, growth design.

Users Don’t Get It

Most products don’t fail on tech — they fail on clarity. UX Pals helps you uncover why people hesitate or bounce.

Trust Isn’t Earned

People pay when flows set expectations, explain results, and recover from errors. We bake trust into the experience.

Value Isn’t Felt Fast

Activation rises when the first run delivers a clear win quickly. We design for fast feedback and momentum.

How UX Pals Helps

We plug UX thinking into how you already build: start with clarity, layer in practical systems, and grow into a product users trust and stay for.

Clarity first, always
Short frameworks replace guessing with a shared language, so product decisions get faster and less random.
Build while you learn
Practical tools and small rituals help you embed UX into daily work — long before you have a full design team.
Scale with confidence
You grow UX maturity over time, so your future designer walks into solid foundations, not a mess to untangle.

Over time, you move from guessing what users need — to shipping products that earn trust and loyalty.

Meet the Founder

Ana — UX Engineer & Founder

I’m a UX Engineer with a background in UI design and frontend development. I’ve designed and coded production systems for the public sector and startups, and I specialize in making complex flows feel simple and trustworthy.

My experience spans accessible government sites, product-led growth websites, and full-stack product teams as a frontend engineer. I build with clarity, accessibility, and measurable outcomes in mind — activation, retention, and conversion.

Today, I run UX Pals to help founders ship UX that sells: clear mental models, trust-by-design, and fast first wins. If you want the personal story behind the work, you’ll find it at anadecanha.com.

Mission & Values

Mission: Empower founders and small teams to grow through UX thinking — building clarity, trust, and long-term scalability.

Accessibility for All

Good design serves everyone.

Education Through Practice

Learn by building — not by theory.

Clarity Over Complexity

Simple systems scale faster.

Growth Mindset

Every product can evolve into something great.

Start building the kind of product users stay for.

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